We were asked to create a character for a brand that didn’t already have one. I thought JELL-O would be an excellent fit for a character. The dessert is fun, refreshing, with bright colors, and can be molded into any shape. I made three characters, all with different shapes and colors, matching different flavors of JELL-O. I remade the packaging to include the characters. For advertising, I made an Instagram post, a bus stop ad, web banners, and a floor decal.