BombPop is a classic summer treat created in 1955, making it 70 years old. I created a campaign to celebrate this momentous goal. The redesign is meant to be a nod to its original box. Pop Art and advertisements from the 50s inspired me to make the woman featured in the social media, billboard, and email ads. The 50s diner aesthetic was also a source of inspiration for me. Overall, I wanted this campaign to be bright and fun for the viewer.